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Find Your Shade
Fair: For very light skin tones with cool or neutral undertones.
Light: For light skin tones with warm or neutral undertones.
Medium: For light-to-medium skin tones with neutral undertones.
Tan: For medium-tan skin tones with golden or warm undertones.
Deep: For deep skin tones with cool undertones.
Rich Deep: For rich, dark skin tones with warm undertones.
Tip: If you’re between shades, go lighter — FLEX will naturally adjust to your tone as it blends in.
How to Use
If you're tired of foundation that sits on your skin instead of supporting it — or you want an SPF 50 that looks better than makeup — Flex is your new everyday essential.
Use every morning as your final step — apply generously to face, neck, and chest for full mineral protection.
HBB Tip:
“For full SPF 50 protection, you’ll need two finger-lengths of product — but apply it in layers. Start with one finger-length first, blend it in fully, then add the second. It makes the texture easier to work with and helps the tone adapt seamlessly to your skin. Think of it as skincare first, with the bonus of a flawless finish.”
The HBB Breakdown
This isn’t foundation with SPF — it’s clinical skincare that just happens to make your skin look flawless.
Face Shield FLEX SPF 50 is a multitasking essential that hydrates, perfects, and protects all at once. The tone-adapting mineral pigments flex to your skin tone, blurring and evening the complexion while letting your natural glow shine through.With six flexible shades designed to stretch across a wide range of undertones, it’s easy to find your match — and once you do, it melts right in for that “your-skin-but-better” finish.
Behind the tint is serious skin science: EnviroScreen® Technology shields against UV rays, blue light, pollution, and infrared damage, while niacinamide and snow mushroom extract boost hydration and barrier health.
Key Ingredients
PZinc Oxide (12%) — 100% mineral, broad-spectrum UV protection.
Iron Oxides — tone-adapting pigments that also defend against blue-light damage.
Niacinamide (Vitamin B3) — strengthens barrier, soothes, and evens tone.
Snow Mushroom Extract — provides next-level hydration, holding 500× its weight in water.
EnviroScreen® Technology — a Colorescience innovation that protects from UV, pollution, and infrared.
Active Ingredient: Zinc Oxide 12% Inactive Ingredients: Water, C12-15 Alkyl Benzoate, Butyloctyl Salicylate, Lauryl PEG-8 Dimethicone, Isododecane, Propanediol, Caprylyl Methicone, Dimethicone, Niacinamide, Tridecyl Salicylate, Dimethicone/Vinyl Dimethicone Crosspolymer, Trilaureth-4 Phosphate, Dimethiconol/ Propylsilsesquioxane/ Silicate Crosspolymer, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Mica, Polyester-1, Maltodextrin, Sodium Chloride, Bisabolol (Levomenol), Disodium Lauriminodipropionate Tocopheryl Phosphates, Ethylhexylglycerin, Tremella Fuciformis Sporocarp (Silver Ear Mushroom) Extract, Allantoin, Silica Dimethyl Silylate, Caprylyl Glycol, Isoceteth-10, Zein, Hexylene Glycol, Dimethylmethoxy Chromanol, Synthetic Fluorphlogopite, Zea Mays (Corn) Starch, Silica, Caesalpinia Spinosa (Tara) Fruit Pod Extract, Hydrogenated Lecithin, Tetrasodium Glutamate Diacetate, Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Sprout Extract, Phenoxyethanol, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Sodium Hydroxide, Sodium Myristoyl Glutamate, Aluminium Hydroxide, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).